Win More Jobs: 5 Tips for Marketing Your 3D Printing Service!
You've signed up for 3D-2GO to sell your printing time—awesome! But how do you stand out? The key: don't just sell your printer ("I have a Prusa MK4"), sell your service. Customers aren't looking for a machine; they're looking for a solution. Here’s how to make your offer irresistible.
🛠️ 1. Define Your Service Level: "The Express Prototyper"
Customers (especially students or engineers) often need parts immediately. Instead of just offering "fast shipping," make a concrete service promise. Of course you don't have to offer fast printing at all if you don't want to.
Weak: "I print fast."
Strong: "My service for Rapid Prototyping: For all orders in Zurich, I offer a 24-hour turnaround. Ideal for functional tests and design iterations."
💎 2. Promote Your Quality: "The High-Resolution Expert"
Many customers (e.g., for detailed models) aren't looking for the cheapest print, but the best one. If you have a resin printer (SLA/DLP), sell your expertise in handling it.
Weak: "I also print resin."
Strong: "I specialize in high-resolution resin prints (<50 microns). My service includes professional cleaning (Wash & Cure) and removing supports for a perfect finish."
🔩 3. Sell Your Material Know-How: "The Technical Advisor"
Some customers need parts that can withstand heat or mechanical stress but don't know which material they need.
Weak: "I print PLA, PETG, ABS."
Strong: "My Service Focus: Technical Prints. As an expert in heat-resistant (ABS) and impact-resistant (PETG, PC) materials, I'll gladly advise you on the best settings for your functional spare part."
🤝 4. Offer Trust: "The 'No-Worries' Communicator"
Many customers are newcomers and are afraid of doing something wrong. Take that fear away by marketing your communication style as a service.
Weak: "Upload your file."
Strong: "No worries if you're new to 3D printing. My service includes a free 'Printability Check.' I'll look at your file before printing and give you quick feedback on whether it will work."
👋 5. Show Who You Are: The "Neighbor" Factor
Customers on our platform are looking for personal contact. Our market research showed that anonymity creates distrust. You don't have to share anything private, but a touch of personality builds massive trust.
Weak: An anonymous profile with no picture or text.
Strong: A profile picture (doesn't have to be your face, maybe your best print or your logo) and a sentence about yourself: "Mechanical engineering student from Zurich" or "Passionate tabletop gamer for 5 years."
🤔 Conclusion: Sell a Solution, Not a Machine
You see: It's not (only) about what you print, but how you do it. By highlighting your service, speed, know-how, and personality, you become far more attractive to customers than someone just listing a machine.
Ready to define your service? Log in and update your profile description!
Ready to become an even more efficient maker?
Once your profile is ready, optimize the rest of your offer:
Learn how to price your work fairly with our A Maker's Guide to Pricing Your 3D-Prints!
Optimize your process from request to handover with A Maker's Guide to an Efficient Workflow!
Sources used in this article:
Official 3D-2GO Homepage
A Maker's Guide to Pricing Your 3D-Prints!
A Maker's Guide to an Efficient Workflow!